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Senior/Lead Brand Designer & Manager (B2B, hands on graphic designer)

PEXA Group
Full-time
Remote
United Kingdom
Brand Designer
Hi, we’re PEXA!
We know you’ll Google us before applying, so let’s keep this brief. PEXA revolutionised the way that property is settled in Australia, turning a paper-based process into a digital one. Our solution is a world-first, with over 500 people across Australia and an expanding international team, we’re helping 20,000+ families into their homes each week.
 
We’re passionate about solving problems for our customers – always striving to set the standard for how property is bought and sold. Being awarded as one of the best places to work in Australia is a recognition of our culture and commitment to innovation, customers and our community.
 
We’re growing fast, that is where you come in.

We believe our success in Australia is worth sharing and that our proven technology will advance how the UK buys and sells homes.

Establishing ourselves within the UK in late 2020, we are committed to collaborating with lawyers, conveyancers, lenders, government and the property industry, to set the new standard for both remortgages and buying and selling property.

Why become a PEXArian?
Great question! Being a PEXArian is so much more than just a job. We’re a passionate, motivated and unashamedly enthusiastic bunch at PEXA – we love what we do and we’re proud to admit it! Creating brilliant experiences for our members and their clients wouldn’t be possible without ensuring we deliver an exceptional employee experience.

Here’s a snapshot of what your life at PEXA could look like:

Your growth:
We encourage you to hit your personal and professional learning and development goals with our tailored programs and tools.

Your wellness:
We care about your holistic wellbeing

Your work/life blend:
We know that work is just one aspect of your life – we want to help you create your ideal work/life blend, rather than squeezing in life around work.

Role Summary

The Brand & Design Manager role is responsible for interpreting and executing the Company’s brand strategy and overseeing all design and branding to ensure consistency, clarity, and alignment with the Company’s values and objectives, and alignment with the global brand.

The role involves delivery of initiatives for brand identity, and design from online presence, marketing collateral, merchandise and presentation material.

A creative eye and flair for design are key to enhance the Company’s image and build strong brand identity and loyalty with stakeholders.

This role is key for shaping how the Company is perceived by both internal and external audiences, ensuring a consistent and positive brand image. 

Key Accountabilities

    • Lead the brand management and visual identity across all five brands in the UK group: PEXA, Smoove, Optima, Amity Law, and Legal Eye, ensuring consistency in brand messaging, design, and overall presentation.
    • Oversee the creation and delivery of high-quality design assets to support the content program; including websites, social media graphics, exhibition stands, literature, PowerPoints, eBooks, reports, whitepapers, email templates, ads, infographics, and videos.
    • Develop and maintain brand guidelines for all UK brands, ensuring all internal and external communications adhere to the established visual and tone standards.
    • Collaborate closely with the Brand & Communications Director and cross-functional teams to ensure design and branding efforts align with overall marketing and business strategies.
    • Manage the external design and production partners, providing leadership and creative direction to ensure all projects are delivered on time, on budget, and to a high standard.
    • Work closely with content creators, digital marketing, and product teams to design materials that effectively communicate complex ideas in an engaging and visually appealing way.
    • Drive innovation in brand design, staying ahead of industry trends and ensuring that all design outputs are modern, compelling, and competitive within the market.
    • Ensure all design work is optimised for both digital and print formats, working across multiple platforms to deliver adaptable and responsive design solutions.
    • Oversee the production and design of materials for key events, such as trade shows and webinars; including exhibition stands, presentations, and branded merchandise.
    • Track the performance of brand and design initiatives, using feedback and analytics to optimise creative outputs and enhance brand perception.

Skills and Experience

    • You must have experience in a similar B2B environment (proptech, mortgages, conveyancing, fintech, payments, financial services)
    • Education: Bachelor’s degree in Marketing, Graphic Design or a related field. Master’s degree or MBA desirable.
    • Experience: Minimum of 7 years experience in brand design roles with experience owning/managing brand identity
    • Brand Management Expertise: Proven experience managing multiple B2B brands, with a deep understanding of how to maintain consistency in visual identity, tone, and messaging across different platforms and media.
    • Proven understanding of brand hierarchies in a multi-brand environment.
    • Advanced Design Skills: Strong expertise in design software (e.g., Adobe Creative Suite), with the ability to create visually engaging assets for a wide range of formats, including web, social, print, and video.
    • Creative Leadership: Demonstrated ability to lead a design function and external suppliers, providing clear direction and feedback to ensure the successful delivery of high-quality creative work.
    • Multi-Channel Design Experience: Extensive experience designing for various formats; including websites, social media, exhibitions, presentations, reports, and digital marketing materials.
    • Versatility in Design: Ability to design for both print and digital formats, optimising assets for responsive and adaptive use across various platforms.
    • Strategic Brand Building: Proven experience in evolving and refining brand identities over time, ensuring alignment with evolving business goals and market positioning.
    • Market Knowledge: Proven B2B experience in the property market, with a strong track record in developing and delivering communications strategies that engage key audiences such as lenders and conveyancers.
    • Change & Comms: Experience in change management, particularly within fast-paced or evolving industries. Ability to maintain consistency in messaging.

Key Attributes

    • Attention to Detail: Strong eye for detail, ensuring all design outputs are aligned with brand guidelines and deliver high-quality visual storytelling.
    • Relationship Builder: Builds strong relationships externally, and also internally. The ability to effectively navigate and ultimately manage complex stakeholders.
    • Communication: Excellent verbal and written communication skills, with the ability to influence and negotiate effectively.
    • Collaborative Approach: Excellent collaboration skills with a proven ability to work cross-functionally with marketing, content, and product teams to deliver cohesive design solutions that support wider business objectives.
    • Project Management: Strong project management abilities with experience in handling multiple design projects simultaneously, ensuring they are delivered on time and within scope.
    • Customer-Centric: Focus on understanding and meeting the needs of customers to drive satisfaction and loyalty.
    • Results-Driven: Strong focus on achieving targets and driving business outcomes.
    • Innovative Mindset: A proactive approach to keeping up with design trends, ensuring all brand assets remain fresh, modern, and competitive in the market.
    • Resilient: Ability to thrive in a fast-paced, dynamic environment and manage change effectively. Able to perform where there is ambiguity and shows a proactive and pragmatic mindset.
    • Ethical: Commitment to integrity, transparency, and ethical leadership.
£45,000 - £50,000 a year
#PEXAUK

Sounds like you?
We at PEXA are ready so if this role sounds like you apply today.

GDPR Compliance
Digital Completion UK Limited (trading name “PEXA”), Optima Legal Services Limited (trading name "Optima Legal") and Smoove Limited (a holding company which comprises of the following wholly owned trading Subsidiary companies: United Legal Services Limited, United Home Services Limited, Legal-Eye Limited, and Amity Law Limited) are all owned directly by DigCom UK Holdings Limited, which is a wholly owned Subsidiary of PEXA Group Limited in Australia (ACN 140 677 792; ASX: PXA) (referred to collectively as “PEXA Group”).

When we process your applicant personal data for recruitment purposes, we do so as a controller. If as part of the recruitment process, we share your personal data with another company within the PEXA Group, that company may process your personal data as either an independent controller or, in certain circumstances, a joint controller. By applying for this role, you consent to us processing your personal data in accordance with the UK General Data Protection Regulation ("UK GDPR") and the Data Protection Act 2018, and further information can be found in our privacy notice https://pexa.co.uk/applicant-policy/.
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